Business is all about knowing your numbers ... financial statements, margins, sales & marketing. Keeping score is critical to your business success!
Financial statements are written records that convey your activities and your financial performance. It's obviously vital that you have a firm grip on these.
Hitting sales targets consistently with the correct profit margins with the right customers is the key to your business success.
You need a well thought out and clearly defined marketing plan to attract your ideal clients and avoid a scatter gun approach to your marketing.