Since 2007, Nick Ruddle has coached numerous landscape contractors, horticulturists, nurseries, garden centres & garden designers to success and works closely with the main industry associations, suppliers & leaders.

With over 5,000 hours of 1-2-1 coaching and delivering 100s of workshops and seminars over the years, Nick will help you implement specific strategies, methods, processes and systems that will produce exceptional results for your landscape business

Our Vision ...

“Creating Freedom, Wealth & Happiness for Business Owners in the Landscape Industry”

Our Mission ...

At Action Coach, our Mission is to transform every one of our clients’ lives for the better, giving them more freedom, more wealth and ultimately more time to spend with their loved ones.

By setting goals and creating actionable plans, we help you integrate the finest systems and develop the best people to make your dream your reality.

Our clients are selected more on attitude than size. They work with us because they know:

  • We understand that great systems run a company
  • We understand that great people run great systems
  • We offer the most practical, most applicable and proven strategies of growth
  • We give people back their spirit and freedom through business development

We educate ourselves and our clients in world-class business systems and techniques using audio, video, technology, workbooks, workshops and seminars.

Our products and services will be of the highest quality, value for money and use the latest and most effective training methodologies.


I give myself and everything I commit to 100% until I succeed.  I am committed to the Vision, Mission, Values and success of ActionCOACH and our clients at all times.


We get extraordinary results for our clients through our passion, obsession and drive to ensure they achieve life changing results. We never lose sight of what matters most.


I am truly responsible for my actions and outcomes and own everything that takes place in my work and my life.


I always speak the truth.  What I promise is what I deliver.  I only ever make agreements with myself and others that I am willing and intend to keep.


Good enough isn't. I always deliver products and services of exceptional quality that add value to all involved for the long term. I look for ways to do more with less and stay on a path of constant and never ending improvement and innovation.


I speak positively of my fellow team members, my clients and ActionCOACH in both public and private.  I speak with good purpose using empowering and positive conversation.


I consistently learn, grow and master so that I can help my clients learn, grow and master too.  I am an educator and allow my clients to make their own intelligent decisions about their future remembering that it is their future. I impart practical and usable knowledge rather than just theory.


I have a balanced approach to life, remembering that my physical and family aspects are just as important as my financial ones. I complete my work and my most important tasks first, so I can have quality time to myself and my family.


I view my life as a journey to be enjoyed and appreciated and I create an atmosphere of fun and happiness so all around me enjoy it as well.