10 Minute Business Tips · Episode 04
John Wyer: Client focus, culture and performance
It is easy to build a business around what competitors are doing. Nick Ruddle and John Wyer consider a different starting point: the client. They also discuss business purpose, company culture and monitoring performance rather than relying on impressions.
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Themes to listen for
- Start with the client rather than the competition
- Connect purpose with company culture
- Monitor meaningful business measures
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