The Grow Landscapers Podcast · Episode 05
Customer value and planning: Jim Wilkinson
Original feed title, as published at the time: Jim Wilkinson from Pro Landscaper Magazine, FutureScape Events, Pro Landscaper Business Awards, etc.
. Roles and businesses named in historical titles may have changed since.
Summary and discussion points are based on the full original interview. Businesses and roles refer to the recording period, not current biographies. Raw transcripts are not published.
About this conversation
Jim Wilkinson of Pro Landscaper Magazine and FutureScape Events, as discussed at the time of recording.
Jim Wilkinson discusses the business thinking behind Pro Landscaper and FutureScape, from understanding the market before launching to creating products that serve the industry. His central test is whether readers, advertisers and event visitors receive real value. For landscape owners, that translates into a clear promise to the customer and a consistent ability to deliver it.
Jim also describes what happened when an initial five-year plan was achieved without an equally clear next stage. The discussion connects entrepreneurial energy with the structures needed to keep it focused: a rolling plan, regular checkpoints, good people and a willingness to have ideas questioned. It is a useful episode for owners whose creativity is generating opportunities faster than their systems can support them.
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Discussion points in the video
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- 5:20: Combining corporate training and systems with small-business agility.
- 10:33: Understand the market and put customer value at the centre of the product.
- 16:08: Renew the plan after early success; avoid spreading into too many sectors without structure.
- 28:59: Learn from other owners, invite challenge and support creative strengths with reliable systems/people.
- 31:56: Deliver the product, service and quality that were promised.
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