The Grow Landscapers Podcast · Episode 11
Pricing and working on the business: Jake Catling
Original feed title, as published at the time: Jake Catling - The Landscaping Consultants
. Roles and businesses named in historical titles may have changed since.
Summary and discussion points are based on the full original interview. Businesses and roles refer to the recording period, not current biographies. Raw transcripts are not published.
About this conversation
Jake Catling of The Landscaping Consultants, as discussed at the time of recording.
Jake Catling describes the progression from a hands-on landscaper to leading a business with the capacity to deliver more demanding projects. He links pricing to understanding the true cost of delivery, including the people and support needed behind the scenes. Asking experienced people for help, being honest about difficulties and learning from industry peers all feature in his account of building the business.
The discussion is particularly useful for owners who have moved off the tools but remain essential to every quote and project. Jake distinguishes doing an office job inside the business from creating time to improve it. He also explains why software is not a miracle cure: communication, a clear end-to-end process, realistic capacity and properly delegated responsibilities matter more than buying another system.
Listen to the episode
Press play to listen. Audio is not preloaded. The audio is hosted by Acast, which may process technical data such as your IP address. Read the Acast privacy policy, listen on the official Acast page or open the audio file directly.
The duration above is the original RSS feed duration. Acast may insert advertising, so the current audio runtime can differ. Discussion timestamps below refer to the matching YouTube video, not the audio player.
Watch the full interview
Choose the video play control to connect to YouTube, which may use cookies or browser storage and receive technical information such as your IP address. This optional choice does not change your site analytics or marketing permission and is not remembered after you leave or reload this page.
Watch Jake Catling on YouTube (opens in a new tab). This opens YouTube in a new tab. The official audio remains available separately.
Discussion points in the video
These timestamps open the matching full interview on YouTube in a new tab. They do not seek the dynamically served audio.
- 12:10: Understand costs and value rather than staying busy at an unsustainable price.
- 22:01: Avoid selling more work than the team can deliver; growth must preserve culture and service.
- 23:14: A disappointing software investment leads to discussion of integration, reliable office-to-site communication and adoption.
- 36:22: Developing apprentices helped the move off the tools; office work is not automatically strategic work.
- 46:08: Implement change in manageable chunks and delegate defined responsibilities without abandoning oversight.
Put the discussion into practice
Explore practical support for your own landscape business.
Explore one-to-one business coaching